You wanna keep your music? You gotta pay protection
Tuesday, February 8th, 2005Over at the excellent Daring Fireball John Gruber reports on a disturbing issue: it seems that a lot of people do not realise that music downloaded on the Napster To Go service is only available for as long as you maintain your subscription to the service. If you cancel your subscription, you lose all your music.
John discovered this due to the volume of email he has been receiving regarding a previous article about the new Napster service. It’s disturbing that a significant proportion of the readers of a blog subtitled “Mac nerdery, etc” have not picked up on the essential nature of the service, and it points to what might be characterised at the very least as negligent marketing by Napster; some might even see a deliberate attempt to mislead.
The marketing geniuses at Napster may be hoping to achieve “lock-in” of their customers, who (they probably think) will be “dissuaded” from cancelling their subscriptions once they discover the awful truth. I doubt that most customers will see it that way. Nobody likes to be blackmailed or held to ransom. I suspect a significant number will cancel their subscriptions and will have nothing more to do with Napster. And having been bitten so badly by DRM, they are likely to be twice shy about DRM in the future. (Here’s hoping, anyway!)