LoveFilm v BlockBuster
Tuesday, February 24th, 2009As a longtime user of Amazon’s DVD rental by post service, I was a little annoyed when they sold it to LoveFilm. But after some initial teething problems relating to the transfer of my account, I have to admit that LoveFilm is pretty good. The website has some great features, like categorisation of your list into high, medium and low priority movies, and multiple lists if you and your partner each want their own list. And if you search for movies by eg genre they are sorted intelligently, so that more recent and more popular movies feature first, making it more likely you’ll find what you want, rather than having to plough through every weird film ever released in the genre. (Of course if you want to find that obscure cult film, you can easily do it by searching directly.) The service is fast, so you get a new movie a couple of days after posting an old one back, and of course you can keep a movie as long as you like.
This is in strong contrast to the BlockBuster rental by post service which I did a free trial on. The website was awful. Searches produce lists sorted alphabetically, so you have to wade through dreck released fifty years ago to get to the movie you want. The whole experience was very un-user-friendly. You cannot return the movies to a BlockBuster store, so there is no integration between the online and the physical store network. The whole thing just reeks of poor execution. Which makes sense, I suppose: LoveFilm do this as their main business, while BlockBuster were forced into rental by post to deal with the decline of their core business model. BlockBuster’s heart isn’t in it.
These days I use LoveFilm more for TV than movies: you can rent series on DVD, usually getting three episodes per disk, so it’s quite a nice way to catch up on all of a series that you might have missed some episodes of, or stopped watching because you lost the thread of the plot. You can even plough through a series of 24 in near-real-time: a three-disk rental scheme would give you enough disks for 12 hours of 24, giving you a bit of a break and some sleep before the next three disks arrive!
LoveFilm is definitely worth checking out if you love movies and TV.